The Emergence of Digital Opinion Leaders + Blood Cancer DOL Dashboard In the healthcare industry, Key Opinion Leaders (KOLs) have always held an important role in helping guide fellow medical experts within specific medical fields. The influence these thought leaders yield over their large, devoted audiences have made KOL identification and outreach of paramount importance to the Life Science Industry.
Like nearly every other industry, the continued emergence of social media and digital communication has ushered in new channels for the interchange of ideas and opinions. Traditional Key Opinion Leaders will always be of paramount importance, but new platforms have enabled the rise of a new type of KOL – the Digital Opinion Leader (DOL).
The Medical Affairs Professional Society recently defined this emerging thought leader: (https://medicalaffairs.org/demand/digital-opinion-leaders-a-challenging-role-in-a-changing-environment/)
Digital Opinion Leader (DOL) is an E-influencer who is an HCP or someone who influences public health, public health policies, and public health implementation. DOLs, in essence, are Key Opinion Leaders (KOL) on a digital platform. DOLs may be practicing or non-practicing HCPs; some may no longer practice but are currently active health journalists.
At Remsen Media, we’ve been aiding our healthcare clients with identifying, profiling, and managing interactions with Key Opinion Leaders for over a decade. Our new service, DOLMap.com, helps clients stay on top of what Digital Opinion Leaders are discussing, who they are interacting with, and what level of impact they are having through digital channels like Twitter, Facebook, Instagram, industry website, blogs, and news outlets.
This month we’ve pulled together a dashboard of 20 of the most impactful Digital Opinion Leaders related to Blood Cancers. Please take a live look at the DOL Board for this group of experts.
Please reach out to us at firstname.lastname@example.org if you’d be interested in having your own Digital Opinion Leader Dashboard set up.
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